nancy O yarns launched at New York knitting show

Nancy O’Connell brought her yarn, gift and fashion store, nancy O, to New York City Jan. 12-14 by way of a booth at the Vogue Knitting show. Her mission was to launch her new private-label brands, Petals and Soft, and get an initial response from consumers.

The brands are now available at the store at 23 Catoonah Street (although supplies are currently limited because sales went so well at the show).

“There was a lot of curiosity around Petals and one of its ingredients, rose fiber, which gives the yarn its luster,” said O’Connell. “What I think they liked best about Petals were the vibrant colors and the soft, luxurious feel. They purchased a lot of it for accessories, like gloves, scarves and hats.”

“We sold a lot of Soft for baby blankets,” she added. “The color gray, very popular for babies, sold out before the last day of the show.”  

O’Connell also spoke with people at the show about Ridgefield. “Many said they plan to visit nancy O and can’t wait to see the town,” she added.