Ridgefield – Where it all happens!

That’s the tagline behind inRidgefield, a new website that’s scheduled to launch on Labor Day.

The mission behind inRidgefield is to promote the town to wider audiences, which will help maintain a strong and vibrant local economy.

“A rising tide lifts all boats,” said Julia Nable of SandorMax, the company hired to create the inRidgefield brand, website and marketing strategy. “By broadcasting the compelling stories of Ridgefield’s exceptional cultural assets, distinctive local shopping and dining, and incomparable lifestyle, this initiative will drive visitors to town and thus support its cultural organizations, local businesses, nonprofits, and the community at large.”

When presenting the website to a group of community members at the Ridgefield Library earlier this month, Nable said that a steady stream of fresh, interesting stories, vibrant events calendar, and videos will provide value to residents and visitors alike.

“In addition to blogging, we are creating a series of videos that will engage people on the website and via social media.”

She added that the new inRidgefield initiative plays a different role than the Chamber of Commerce or the Economic and Community Development Commission, but would be synergistic and provide benefit to both those organizations.

“The website will not display advertising in the traditional sense,” said Zoltan Csillag, SandorMax’s Creative Director. “Instead, we are telling interesting and relevant stories in an editorial format via sponsored blog posts and videos. This is an innovative twist on advertising, which will promote partners through sponsored content and provide wide exposure for businesses who want to get involved.”

In addition to blogging and interviews, stories will include itineraries for visiting town, such as ‘Arts Getaway’, ‘Romantic Weekend’, and ‘Girlfriends Getaway’, to name just a few of the many editorial-style guides on the website. And itineraries by season will point out relevant things to do all year round, especially helpful for visitors planning destination trips.

Additionally, SandorMax is developing a series of ‘My Ridgefield’ interviews and ‘Insider Favorites’ to focus on local residents, their interests, and favorite things to do, which will tell the story of Ridgefield from a unique perspective. “The ‘Living in Ridgefield’ section will focus on the many benefits of living here and will be perfect for realtors to send off to prospective homebuyers,” Csillag said.

The website creators will also implement social media and marketing of inRidgefield to bring maximum exposure to the town’s cultural gems, shops, restaurants, and to promote ongoing events. In fact, Instagram photos tagged with #inRidgefield are already streaming into the test website, providing yet another way for the community, cultural partners, and businesses to share their stories.

Wayne Addessi, who founded the inRidgefield initiative last winter, said he’s quite pleased with the enthusiasm, interest and financial support the project has received from individuals, businesses, and cultural partners.

“Many towns are realizing that they must promote their community assets in order to stay relevant and vibrant. inRidgefield is going to really put our town on the radar for prospective visitors, businesses, and homeowners, said Addessi. “We’re now raising funds to support the ongoing storytelling, video, and promotion. We’re meeting with business owners and civic-minded individuals around town to discuss partnerships and sponsorship packages. We welcome additional support to make inRidgefield an enduring success!”

To learn more and find out how you can get involved, contact Wayne Addessi at (203) 438-6549 or email waddessi@addessi.net.

Residents can sign-up to be notified when the website launches at www.inRidgefield.com.