Around 50 business and community leaders gathered at the Conservatory of Dance on Main Street Friday, May 18, for a reception hosted by inRidgefield — a private marketing initiative to draw business and visitors to the town.

Spearheaded by Wayne Addessi, of Addessi Jewelers, inRidgefield hopes to build a new website for the town, highlighting all the small New England town has to offer.

“This is a defining moment for inRidgefield,” Addessi said at the event. “All of us who have businesses or venues around town, who are all trying to promote our businesses, this is the first time that we’re bringing everyone together under one roof.”

“We’ll be on a digital presence on a website, with blogging and social media to tell the story of Ridgefield,” he added.

Addessi was happy with the turnout, especially considering last Tuesday’s powerful thunderstorm.

“We’re happy to open our doors to the town of Ridgefield — any activity that the community does,” said Howard Turner, president of the Conservatory of Dance board of directors.

He said he believes the initiative will help the conservatory draw in more people interested in dance.

Julia Nable and Zoltan Csillag of SandorMax, the marketing firm hired to build the new site, were on hand to show off an early concept of the site’s landing page.

In a nod to the site design, tables set up around the dance studio were covered in orange tablecloths, with white and orange balloons tethered to each table.

She said the color choice for inRidgefield unintentionally mimicked Ridgefield High School’s color scheme.

“This is not going to die, I can promise you that, because with my passion and others who feel like me,” Addessi said, “we’re going to take this to the next level and we’re going to help Ridgefield succeed.”