Jenna Knauss, a 35-year-old mother of twin 9-year-old girls, says she came up with "every excuse in the book" when trying to reduce household waste. "I think I can speak for most parents when I say that my biggest fear was adding one more thing to our already busy lives," the Lenox, Mass. psychotherapist says. "Life is hard enough - we are just one family - don't we have enough on our plates?"
But after taking a hard look at her complacency, Knauss realized she needed to take action. "I felt like a hypocrite talking about my worries about the future of our environment in conversations with my children but continuing to put off measurable change," Knauss says. "So I decided to take action by showing how to reduce household waste rather than just telling my kids."