Elm Street in New Canaan is getting a little bit of Beverly Hills when a new real estate agency opens at the end of the month. The Agency, a Los Angeles-based company founded by Mauricio Umansky, is slated to host the ribbon cutting of its first Connecticut location on Aug. 31. Umansky has been featured on "Million Dollar Lisiting" on Bravo, not to mention "The Real Housewives of Beverly Hills," alongside wife Kyle Richards. And when the franchise officially opens its doors, both Umansky and Richards are expected to make an appearance, though managing partner at The Agency, Cliff Smith, said that Richards' attendance is dependent on her filming schedule.\u00a0 In a July 26 Police Commission's meeting, Smith said that Bravo and Netflix would be on hand. However, Shannon Martino, an agent at the Agency, later said that would not be the case.\u00a0 In the meeting, Smith requested that South Avenue from Morse Court to Elm Street be closed from 4 p.m. to 9\u00a0p.m. for the ribbon cutting. In his request, he said the reason for the road closure was due to the "celebrities in attendance as well as the founder of The Agency." Last week, The Agency confirmed Umansky's appearance on Instagram, offering the chance for guests at the ribbon cutting to meet him.\u00a0 Smith and fellow managing partner Todd David Miller were previously with the Higgins Group, though they told Hearst Connecticut back in March that they were drawn to The Agency for its West Coast appeal and its social media-savvy marketing strategies.\u00a0 "The West Coast tends to be ahead of us in terms of their marketing," Miller said. "People really know [The Agency] brand quite well on the East Coast, ... and that's due to the social media presence as well as the television shows that our CEO has been on." Miller said in an email that The Agency's arrival to New Canaan is a chance to lead the charge in enhancing\u00a0the way real estate marketing in Connecticut is done.\u00a0 "We look at The Agency's opening in New Canaan as part of a new movement in the way people should be marketing their homes," he said. "The Agency is ahead of the curve in its marketing style with a fresh point of view. Their innovative approach sells homes quicker with a higher list to final sales price ratio. Cliff Smith and I look forward to implementing these new marketing strategies in New Canaan." Smith noted that the town also seems to be looking forward to the company's opening.\u00a0 "\u200bThe ribbon cutting event has been really well received by the town," he noted in an email. "We are expecting upwards of 200-300 guests." Correction: This article has been updated to reflect the correct name of managing partner Todd David Miller.