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While local booksellers can’t compete with Amazon on price, they can offer unparalleled customer service with a deep knowledge of books and passion not found on the Internet. Loyal customers also know that buying books locally directly makes a difference in their communities.
A bookstore is often a destination business, thus attracting a loyal following. Among popular independently owned bookstores in Connecticut is R.J. Julia Booksellers in Madison, celebrating its 30th anniversary this year. “It’s been an interesting year to put it lightly,” said Liz Bartek, marketing manager. “It’s also been really amazing because we are very aware of the fact that it’s been a challenging year for many retail businesses, including bookstores. We have felt extremely fortunate that our customers have really supported us during this time.”