Small businesses are the backbone of communities. Next to schools, having a vibrant business area or downtown is one of the key things people look for when buying a home. Small businesses face all the normal challenges of running a business in a competitive economy, all the while going against the big box stores and online megasellers. That said, small businesses are often the first ones to step up and support their towns, from sponsoring Little League teams to donating boxes of pasta for the Cub Scouts spaghetti dinner and much more. With the COVID-19 pandemic throwing a wrench into the typical holiday shopping season, small businesses need support from the communities they’ve been serving.
“This year more than ever we are encouraging our residents to ‘Think Local First’ when doing their holiday shopping,” said Laura S. Budd, executive director, New Canaan Chamber of Commerce. “New Canaan’s local stores and restaurants have had a tough year but they have pivoted and persevered. These businesses have supported New Canaanites for years donating to a wide variety of causes and stepping up when needed. Now it is our turn; when making our lists, we need to check them twice, to make sure we are buying from some of these unique and special stores.”