Lyme Connection to unveil initiatives

Lyme disease will be center stage at a Ridgefield Library program on Thursday, April 28, at 7 p.m.

Two topics, best practices for family Lyme disease prevention and the launch of a social media prevention campaign, will be presented and discussed.

Tick-borne disease prevention expert and Ridgefield resident Neeta Connally Ph.D. will present strategies for staying safe while continuing to enjoy the outdoors with family. Connally is an assistant biology professor at Western Connecticut State University and director of the tick research lab at WCSU. She is also scientific adviser for Ridgefield’s BLAST Prevention Program.

Kate Fitzpatrick, of Kate Fitzpatrick Social Media & Public Relations Consulting, will launch the social media campaign designed for Lyme Connection by Discovery Communications. Those with smartphones may follow the launch.

The program is part of Building a Model Community Response to End Lyme Disease, a new initiative developed by Ridgefield-based Lyme Connection, SmartRevenue, and the Ridgefield Library, with support from the Western Connecticut Health Network, to promote Lyme disease prevention and provide greater understanding of the seriousness of the disease among all community members.

Efforts are focused on leveraging public and private resources to create a model that can be emulated by other communities.

For information and to register: ridgefieldlibrary.org or 203-438-2282.

 

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